AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

Morrisons kicks off pounds 6m ad pitch.(William Morrison Supermarkets PLC conducts review of its advertising account)(Brief Article)

Campaign

| February 07, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The supermarket chain William Morrison, currently embroiled in a takeover battle for its larger rival Safeway, is reviewing its pounds 6.5 million advertising account.

The review, out of the Leeds agency Poulter Partners, was planned before the northern retailer launched its audacious pounds 2.9 billion bid for Safeway last month, and is part of a drive by Morrisons to increase its profile in the south of England.

News of the bid by the country's fifth-largest supermarket helped to lift Morrisons' January sales figures by 5.2 per cent and boosted shares by 10p to 169p.

Michael Bates, the marketing services controller at Morrisons, confirmed the supermarket chain was reconsidering its agency relationship, but declined to elaborate.

'Our advertising arrangements are under review and we have approached some agencies but I can't comment further,' he said.

He refused to confirm whether the incumbent, Poulter, would be included ...

Related articles from newspapers, magazines, journals, and more
Britain's Department of Trade and Industry cleared retail chain William...
Magazine article from: The Food Institute Report September 29, 2003 700+ words
...and Industry cleared retail chain William Morrison Supermarkets PLC to bid to take over UK-based supermarket chain Safeway, provided it divests 53...Safeway Plc other than 53 stores William Morrison Supermarkets would have to divest...
Safeway U.K. sell-off.(Global News)(William Morrison Supermarkets PLC)(Brief...
Magazine article from: MMR March 8, 2004 700+ words
SAFEWAY U.K. SELL-OFF: British supermarket chain William Morrison is considering the sale of 132 smaller Safeway stores upon the completion of the 3 billion [pounds sterling] ($5.64 billion...
Supermarket Chain Plans Expansion in the South of England.
Newspaper article from: Knight Ridder/Tribune Business News Webster, Trevor September 21, 1998 700+ words
...Business News Sep. 18--Safeway, Sainsbury and Tesco, watch out. The price-cutting Yorkshire supermarket chain, William Morrison, described by Which? magazine as the cheapest of nine major supermarket groups, is rushing to invade...
Safeway deal done.(Spotlight)(Safeway PLC merges with William Morrison...
Magazine article from: MMR Jacobson, Greg January 12, 2004 700+ words
...end, as the board of Safeway PLC, now Britain's fourth-largest supermarket chain, accepted a 3 [pounds sterling] billion ($5.22 billion) bid from William Morrison Supermarkets PLC. The bid came 340 days after Morrison first tendered...
Bidding starts for Safeway PLC. (Global).(William Morrison Supermarkets PLC...
Magazine article from: MMR February 24, 2003 700+ words
LONDON -- William Morrison Supermarkets PLC has filed a formal acquisition offer with Safeway PLC. Morrison, the nation's fifth-largest supermarket chain, is the only company to make a formal bid for No. 4 Safeway, although no fewer than...
Morrison set to move ahead.(Global)(William Morrison Supermarkets PLC)
Magazine article from: MMR April 19, 2004 700+ words
LONDON -- William Morrison Supermarkets PLC finished fiscal 2003 with a 7.6% increase...Morrisons has to divest 52 of the Safeway stores and another supermarket chain, Waitrose PLC, has agreed to purchase 19. In order to facilitate...
UK SUPERMARKET WAR TO BUY FOURTH LARGEST CHAIN SAFEWAY.(Safeway PLC agrees to...
Magazine article from: Europe Agri January 17, 2003 700+ words
...store up for sale - Safeway. The UK's second-largest supermarket chain, Sainsbury, announced a UK 3.2 billion bid for its...Safeway has already agreed to an all-share offer from William Morrison Supermarkets worth around UK 2.58 billion pounds. Now...
Wm Morrison selects 10GBASE-T network solution.(William Morrison Supermarkets...
Newspaper article from: Telecomworldwire July 27, 2005 700+ words
...network cabling solution for its new corporate headquarters building in Bradford, UK, has been revealed by Wm Morrison, a supermarket chain. Brand-Rex, a structured cabling manufacturer, is to provide a shielded Cat6Plus system for installation to 6,000...
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA