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Nick Wells, Circular Distributors' group managing director, explains how the company is providing effective door-drop marketing solutions in a fast-changing marketplace.
The marketing meltdown
We live in challenging times. Consumers are getting harder to impress, they're becoming more demanding, more marketing literate and more cynical.
Information overload is increasing, with consumers being flooded with advertising and brand messages in quantities that they are finding impossible to digest.
At Circular Distributors (CD), however, we work with successful brands that are going from strength to strength against these odds. They recognise how CD and the door-drop medium can provide imaginative, innovative …