Editorial policy.(of the International Journal of Sports Marketing & Sponsorship)

The purpose of IJSMS is to bring together academics and practitioners in one forum with the intent of furthering the knowledge and understanding of sports marketing and sponsorship. We interpret marketing and sponsorship broadly to include issues involving individual, team, event or organisation marketing and sponsorship; event management; advertising; and, broadcasting. To this end, we encourage submissions from academics and practitioners relating to these topics from a wide variety of perspectives including management, strategy, politics, history, cultural studies, sociology, psychology and economics.

All articles should be written, primarily, to inform those practitioners …