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Capital FM is reacting to what it says is widespread listener fatigue for reality pop acts by vowing to take more risks with its musical output in the coming year.
The market-leading London radio station has promised to widen the genres it supports, increase the number of different tracks it plays and be more proactive in supporting new talent. The moves come after audience research found listeners were fed up with manufactured pop and wanted "real music" instead.
"They're crying out for singer-songwriters and people who play real music and they're looking for us to provide that and ...