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A NEW Prescription; Second-generation Lexus RX ups the luxury ante.(News)
Byline: ROGER HART
Barely five years ago, luxury sport/utility vehicles hardly constituted a market segment. With fewer than 100,000 vehicles sold annually, ``niche'' seemed the more appropriate word. That was before Lexus created the car-based luxury sport/ute game with its RX 300. Since the RX launch in '98, sales have grown nearly every year, helping push the luxury SUV segment to 322,000 last year, with expectations to top 500,000 by 2004.
Lexus sold more RXs (70,000) in 2002 than Jaguar sold Jaguars. All Jaguars.
While several manufacturers have come out with their own car-based RX-fighters (Acura MDX, Buick Rendezvous, Volvo XC90, to name a few), Lexus commands a whopping 22 percent share of the U.S. market.
So, as the saying goes, if it ain't broke, why fix it?
``Good question,'' says Lexus group vp and general manager Denny Clements. ``But the new RX 330 is just so good, it wouldn't be fair to keep it from our customers.''
He's supposed to say that. Lexus also needs to defend its turf against the onslaught of newcomers like the upcoming Cadillac SRX, Nissan Murano and Infiniti FX45. After a day of driving the RX 330 around Southern California, we'd say Lexus isn't surrendering anything to the late arrivals.
- Lexus RX 330 offers crossover comforts.
- Newspaper article from: The Orlando Sentinel (Orlando, Fla.) (via Knight-Ridder/Tribune News Service) August 27, 2003 700+ words
Byline: Steven Cole Smith The Lexus RX 300 was introduced in 1998, arguably...an all-new Camry, an all-new Lexus RX 300 was inevitable, but it took a bit to get here. The 2004 Lexus RX 330 _ so named because a 3.3-liter...
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- Press release article from: PR Newswire April 30, 2003 700+ words
...those pent up feelings," said Dr. Hatton. "So don't fight it. Just go with it." The All-New Lexus RX 330 Five years ago, the Lexus RX 300 created the luxury crossover segment. Lexus will once again revolutionize this segment with its...
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- Press release article from: PR Newswire March 18, 2003 700+ words
...Washington, D.C. (9%) 4. Los Angeles (4%) 5. Seattle (3%) 6. Chicago (3%) The All-New Lexus RX 330 Five years ago, the Lexus RX 300 created the luxury crossover segment. Lexus will once again revolutionize this segment with its...
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- Magazine article from: U.S. News & World Report Newman, Richard J. May 9, 2005 700+ words
...physics when you drive the new RX 400h, Lexus's first gas-electric...do. In most ways, the RX 400 is a clone of the RX...gooder: The $49,185 RX 400h is outfitted with nearly every amenity in Lexus's lavish inventory. And...
- Asia spy report.(automotive reports on the Lexus RX 300, Hyundai Sonata, Kia...
- Magazine article from: Popular Mechanics Oldham, Scott November 1, 1997 700+ words
Lexus RX 300 * After a press blitz...wink, wink). Called the RX 300, the Lexus truck is based on the Toyota...timing system from the 1998 Lexus LS 400 and GS 400. Priced...000 and $40,000, the RX will have full-time 4...
- La revelación de Lexus: RX 300.(TT: Lexus revelation: RX 300.)
- Magazine article from: Automundo Magazine Koechlin, Jorge January 1, 1998 700+ words
...Marzo como modelo 1999. El Lexus RX 300, un vehculo utilitario...est basado en el aclamando Lexus Sport Luxury Vehicle Concept...instrumentos. La presentacin del RX 300 proveer algo en que...competir los SUV: el nombre de Lexus que viene acompaado de la...
- Lexus takes the RX 330 sport wagon to next level.(News)
- Magazine article from: Automotive News Rechtin, Mark January 6, 2003 700+ words
Byline: Mark Rechtin Lexus' RX 300, the first strike in an onslaught...expected from Toyota's luxury arm. Lexus made the RX 330 bigger, stronger and faster...increased by 20 pounds-feet. Lexus claims the RX 330 will have the fastest 0...
- Lexus RX 300 fills hybrid role.(Auto Weekend)
- Newspaper article from: The Washington Times Keane, Christopher April 7, 2000 700+ words
The Lexus RX 300 remains the best solution to the family...like a car. The exception has been the Lexus RX 300. In 1998, Lexus designed the compact...you shouldn't leave it off. The 2000 Lexus RX 300 is not a compromise SUV. Rather, it...
