MARKETING MIX: Bunfight makes us all cross.(Enjoy Organic Co. )(Brief Article)

Are your buns glowing a livid red? And it's not got anything to do with the fact that there's too much currant in them? Are your baps unhappy? Are your rolls ... well you get the idea. Because if your buns are hot and bothered then they're probably also angry, and this Easter who wants to contend with a (couldn't you see it coming?) hot cross bun?

Ah, I hear you say, but your analogy is rubbish and your wordplay just not funny.

Well blame it on The Enjoy Organic Company. Mix has just received a press release from those fabulous baker boys claiming that 'no one likes to be typecast as a plump cantankerous grouch' and especially not a bun.

Has no one …