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100 CANDLES ON THE CAKE.(News)(Brief Article)

AutoWeek

| January 06, 2003 | COPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: ROGER HART

For the century America has been on wheels, the Detroit area has been the industry's mecca, which is why automotive enthusiasts should plan a pilgrimage to Dearborn, Michigan, this summer for Ford Motor Co.'s 100th anniversary. As one of a handful of family-run companies in the United States to reach the century mark with a family member still in control, Ford plans a five-day blowout celebration called ``The Road Is Ours'' that includes car shows, technology displays, concerts, fireworks and factory tours.

Anniversary activities take place June 12-16 on the 152 acres surrounding the Henry Ford II World Center. ``The area is bigger than the [Walt Disney] Magic Kingdom, just to give you perspective,'' says Jim O'Connor, group vice president North American marketing, sales and service for Ford.

All eight brands under the Ford umbrella will be represented in the celebration, but the one wearing the Ford badge will be the highlight. Special-edition vehicles built to ...

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