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Byline: J.M. Barol email@example.com / 823-3612
Movies West is going discount.
Beginning Friday the eight-screen theater on the West Side will be changing its format from first-run showings to films just past their prime.
The new format will bring ticket prices during the week down to $1 before 4 p.m. and $1.50 after 4 p.m. Weekend prices will be $2.
"This just seemed to be the right time to do this in Albuquerque," said Terrell Falk, a spokeswoman for Cinemark USA Inc., which owns Movies West and Movies 8, another discount movie theater in town. "We've always done well in New Mexico."
Perhaps. But, according to film industry …