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Glue London's impressive new-business successes and high creative standards helped the digital agency beat AKQA and Lateral to New-Media Agency of the Year.
In describing Campaign's New-Media Agency of the Year as one that has more than doubled its client base, profits and staff size, while maintaining an exceptional level of creativity and integrity, the winner doesn't sound like a digital agency that has operated in a depressed 2002.
But this is just what the digital creative agency glue London has managed.
It has thrived in an environment where for many survival was the top priority.
After a year's hiatus in offering the award, Campaign has re-introduced the accolade in recognition that reports of the death of the digital sector have been somewhat exaggerated. Glue's achievements prove this and it is one of a number of agencies emerging as success stories as digital finds its place in the ad mix.
Glue is a pure digital creative agency and offers campaign strategy, art direction, copywriting, planning, research, design, animation, illustration and interactive programming, creating work for web, e-mail, interactive TV and wireless.
Glue's 2002 could be summed up as aggressive and prolific. It has been a new-business machine, landing on no fewer than 22 pitches last year and converting 15 of the 19 pitches that it has so far received a result on.