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TOP PERFORMERS OF 2002: Agency of the Year - Mother.
Mother's consistent new-business performance wins it the award for the second year running, but it was pushed all the way by Clemmow Hornby Inge and DLKW.
It's rare for an agency to win the accolade of Agency of the Year for two years running, but the performance the Clerkenwell hotshop put in again last year, sustaining its success in a recession, deserves recognition.
Mother's five partners - Robert Saville, Stef Calcraft, Mark Waites, Andy Medd and Matt Clark - steered the agency on an impressive new-business course, pulling in billings of pounds 81 million. The agency pitched seven times and won six, failing only to convert the COI Communications Sex Education pitch.
But perhaps the brightest new-business prize was Orange. Undoubtedly one of the most fiercely contested pitches of the year, the pounds 43 million review saw Mother beat Bartle Bogle Hegarty, WCRS and M&C Saatchi.
Mother also showed, once again, that a small creative agency can win multinational business by beating Wieden & Kennedy Amsterdam to an international Siemens brief to launch a youth-focused mobile phone.
Back on the domestic front, Mother triumphed against Delaney Lund Knox Warren & Partners, Fallon and St Luke's to win the much-coveted COI Drugs Awareness pitch. And it fought off BBH, Saatchi & Saatchi and Lowe in June in a strategic pitch to consolidate more Interbrew business by picking up Castlemaine XXXX. Other wins included I Can't Believe It's Not Butter against HHCL & Partners, UK Gold against BMP DDB, and Red Letter Days.
And it rounded off the year by winning Selfridges and Fray Bentos.
- Mothers at center of observance of Mother's Day.(Main News)
- Newspaper article from: Manila Bulletin May 8, 2005 700+ words
...carnations on their lapels on Mothers Day. She wanted to honor her mother for taking the effort...flowers to the Blessed Mother. Celebrating Mothers Day on the second Sunday...Filipinos who are single mothers. A mother is a mother whether she...
- Mothers Doing Time Reunited With Children They Left Behind
- Newspaper article from: The Washington Post Jill Nelson May 11, 1987 700+ words
...purpose: to see their mothers on Mother's Day. The fact that...was that they were mothers and their babies were...came to Alderson this Mother's Day, life has been...irreparably altered by their mothers' incarceration. Many...
- Mothers and Illicit Drugs: Transcending the Myths.
- Magazine article from: The Canadian Review of Sociology and Anthropology Hayford, Alison May 1, 2002 700+ words
SUSAN C. BOYD, Mothers and Illicit Drugs: Transcending...the spectre of the Bad Mother. In spite of all the...our social ills on Bad Mothers, and many politicians...the products of devoted mothers who have never spared...the spectre of the Bad Mother continues to loom large...
- Mother Boards provide guidance to churches.(Knight Ridder Newspapers)
- Newspaper article from: Knight Ridder/Tribune News Service Gray, Helen T. May 15, 2002 700+ words
...Rock, Ark., also remembers the mothers getting folks ready to worship. "A mother would start singing a hymn to kind...young woman, she would help her mother and mother-in-law, both church mothers, bake the communion bread. These...
- Lone mothers and welfare-to-work policies in Japan and the United States:...
- Magazine article from: Journal of Sociology & Social Welfare Ezawa, Aya Fujiwara, Chisa December 1, 2005 700+ words
...Japan, single mothers, employment, welfare...support for lone mother families has become...recent reforms of lone mother policies in Japan...implications for lone mothers' welfare and independence...policies enable lone mothers to become economically...analysis of lone mother ...
- Mothers of Buddhas, mothers of nations: Kumaranatunga and her meteoric rise to...
- Magazine article from: Feminist Studies Bartholomeusz, Tessa March 22, 1999 700+ words
...considered to be Buddhism's mother, a title used of the...Theravada Buddhism and a "mother-oriented" Mahayana...that is, "blessing mothers."(7) In other words...contemporary Buddhist nuns, are mothers of Buddhism who see to...poems in Sri Lanka: As a mother loves her child, An...
- Mothers' Pap screening and STD history associated With daughters' uptake,...
- Magazine article from: Perspectives on Sexual and Reproductive Health Thomas, J. September 1, 2009 700+ words
...vaccine if their mothers had had a Pap test...according to a study of mother-daughter pairs...comprised 148,350 mother-daughter pairs...the vaccine, and mothers had to have been...1.5-1.6). Mothers' abnormal Pap test...Among the 18,275 mother-daughter pairs...
- Mothers Are Never Only Mothers.(Review)
- Magazine article from: off our backs Weinbaum, Batya December 1, 1999 700+ words
...that in any given day mothers typically negotiate between...cultural image of the good mother, a stereotype that the...the everyday lives of mothers. By problemitizing accepted...daughter with a white mother; another explores the...of student and lesbian mothers. Impacts of legal systems...
