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Some start the new year by dressing up and drinking Champagne, for glamour. Some start the new year by eating black-eyed peas, for luck.
And some start the new year by making resolutions, for self-improvement.
In that spirit, what follows are resolutions that might - or might not - - be on the to-do lists of the denizens of the worlds of advertising, marketing and media.
John J Dooner Jr, Interpublic Group: I resolve to make sure all the calculators at McCann-Erickson are supplied with fresh batteries, even if they have to be bought from companies that aren't clients of IPG agencies.
Rupert Murdoch, News Corporation: I resolve to start another cable news network in the US that will be even more conservative than the Fox News Channel, just in case Strom Thurmond does get elected President.
Board of directors, Hollywood chapter, Screen Actors Guild: We resolve to organise protests against all the reality shows that the TV networks are hurrying to add to their primetime schedules, which are decimating our membership because the stars are real people rather than thespians.
Anna Nicole Smith, star of The Anna Nicole Smith reality show: I resolve to buy a dictionary and look up 'thespians.'