AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Francesca Newland looks into why nobody wants to run a creative department.
Grey, J. Walter Thompson, Ogilvy & Mather, and now Saatchi & Saatchi.
Four of the UK's biggest agencies are entering the new year without a creative director.
News that Saatchis' executive creative director, Dave Droga, was moving onwards and upwards within Publicis - to become the worldwide creative director of the French network - was a terrible blow to the agency and its chief executive, James Hall.
Droga has been with Saatchis since 1998 and during that time, with the support of Hall, has turned the agency's creative image from stuffy to smart. This culminated last summer with its being named Cannes' Agency of the Year and taking the Grand Prix in the print category for its Club 18-30 work.
So with Saatchis on the kind of creative high that it has not enjoyed for some years, Hall had better act fast to replace the ascendant Droga; an unenviable task.
O&M has been looking for a creative director since Steve Dunn was removed from the helm in September. It's unclear how long JWT has been hunting, but the need for a replacement for Jaspar Shelbourne (who is moving to an international role within the network) is becoming acute. Grey's hunt for a creative director began with the appointment of Garry Lace as its chief executive in October. He is looking to turn around the drab image of Grey, a task he will not be able to achieve without a credible face at Grey's creative helm (the current creative director, Tim Mellors, is leaving this year).