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MEDIA CHOICE: Home Office's Vehicle Crime Reduction campaign.(Brief Article)

Campaign

| January 10, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Ian Darby, Campaign's media editor, picks the latest press activity in the Home Office's Vehicle Crime Reduction campaign.

'The Government's agencies have consistently come up with innovative ways to back recent advertising aimed at making people take steps to protect their cars against crime. New steps in this area have included branding on parking meters and pay and display machines.

'The latest move was a deal with the January issue of What Car? which saw the anti-car crime message incorporated into the What Car? masthead.

'A redesigned contents page appeared on page three, topped with the masthead featuring the caption: 'New cars, used cars, unlocked cars, stolen cars.' The page also flags the ...

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