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Rhod Waskett, the award-winning senior creative turned commercials director most famous for his work on Tesco, Weetabix and Hamlet cigars, has died aged 51.
His long battle against a brain tumour ended in London's Royal Marsden Hospital last week.
During a 25-year career, which spanned spells at Collett Dickenson Pearce, Ogilvy & Mather and the then Lowe Howard-Spink, Waskett won a string of awards including D&AD, Campaign Press and the Creative Circle.
He is probably best known for initiating Lowe's Tesco ads starring Dudley Moore and the original 'Have ...