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Award-winner Rhod Waskett loses brain tumour fight aged 51.(Obituary)

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| January 10, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Rhod Waskett, the award-winning senior creative turned commercials director most famous for his work on Tesco, Weetabix and Hamlet cigars, has died aged 51.

His long battle against a brain tumour ended in London's Royal Marsden Hospital last week.

During a 25-year career, which spanned spells at Collett Dickenson Pearce, Ogilvy & Mather and the then Lowe Howard-Spink, Waskett won a string of awards including D&AD, Campaign Press and the Creative Circle.

He is probably best known for initiating Lowe's Tesco ads starring Dudley Moore and the original 'Have ...

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