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WWAV makes first DRTV work for Lloyds TSB.(direct response television campaign)(Brief Article)
Lloyds TSB is launching its first direct response television campaign to promote its Platinum credit card.
WWAV Rapp Collins has created the campaign which uses a comedy feel to promote the card, and has developed 30- second and 60-second executions.
The ads are based on the scenario of children swapping football stickers in the playground. Instead of children it shows three workmates on their lunch break. Two are swapping their vast array of credit cards when the third trumps them by saying that they only need the Platinum card as their single credit card because it has 0 per cent interest on balance transfers. The ad ends with the workmates using their useless cards as skimming stones.
Media for the campaign, which will air for three months, is focused on ITV, Channel 4, Channel 5 ...
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