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RKCR/Y&R ads unveil the Actimel challenge.(Danone)(Brief Article)
The drinkable yoghurt brand Danone Actimel is targeting consumers looking to adopt a healthy lifestyle in the New Year with a new campaign through Rainey Kelly Campbell Roalfe/Y&R.
The multimedia campaign for the health-focused pro-biotic drink features two 20-second television executions, and will also run on bus sides nationally and London Underground tube card panels.
Actimel's main rival is the Japanese health drink giant Yakult, and the product also faces competition from brands launched by Muller and St Ivel.
The campaign focuses on the brand idea 'The Actimel Challenge. Give it a Go', and challenges consumers to try the drink every day for two weeks to see how much better they feel. The parent, Danone, is offering consumers their money back if they don't feel a difference. The multimedia activity will also include a website for consumers to find out the benefits over time of taking up the challenge.
One execution opens on a typical winter morning. A woman is seen standing at a kitchen window watching snow fall as she ...
- Chinese New Year, Diwali bear close resemblance.
- Newspaper article from: China Post February 25, 2007 700+ words
...communities around the world, Chinese New Year. Fast forward to October or November...vu at the uncanny resemblance Chinese New Year has to the Hindu "festival of lights...customs and traditions belonging to Chinese New Year beat with equal power in the heart of...
- New Year celebration an age-old tradition.
- Magazine article from: Business Times (Malaysia) December 28, 2001 700+ words
...few of us will be celebrating the New Year in one way or another. So is it not appropriate that we find out how New Year festivities and practices actually...several details on the origins of New Year beliefs and customs etc is http...
- Lunar New Year Celebrated By Many Asian Cultures In America, CNNfn.
- News wire article from: Finance Wire January 22, 2004 700+ words
...China, now we want to take a look at what New Year here in America, really around the world...start just by talking about the Lunar New Year. Here in the United States we think of the Chinese New Year and we understand, of course, that in...
- New Year's Resolutions: Easier to Make than to Keep.
- Press release article from: PR Newswire January 25, 2006 700+ words
...S. adults who made health-related New Year's resolutions for 2005 did not meet...S. adults say they made at least one New Year's resolution for 2006, up from 41 percent...are more likely than men to have made New Year's resolutions for 2005 (46% vs. 36...
- New Year Festivals to be held Across S. Korea Next Week.
- News wire article from: Asia Africa Intelligence Wire December 24, 2004 700+ words
...SEOUL, Dec. 24 (Yonhap) -- ""Open your new year at Homigot where the sun rises earliest on the Korean peninsula!"", ""New year! New Hope! Powerful New Start!"", ""Meet the new year at the spiritual Mount Taebaek!"" Above are...
- Thailand: New Year festive season in Thailand.
- News wire article from: Thai Press Reports December 30, 2008 700+ words
Section: General News - As the New Year 2009 approaches, people in all parts...people elsewhere, Thais celebrate the New Year festival each year with many joyous activities...different beliefs and customs related to the new year. In fact, not all countries have their...
- New Year celebrations once again cause polemics.
- Newspaper article from: Turkish Daily News December 31, 2001 700+ words
New Year celebrations, which cause polemics every...Ecevit reacted harshly to opposition to new year celebrations and the buying of National...contentment or happiness) (SP) Party oppose new year celebrations and the buying of National...
- Happy New Year! 2008.(SOCIAL STUDIES)
- Magazine article from: Weekly Reader, Edition K (including Science Spin) January 1, 2008 700+ words
We Celebrate the New Year! We celebrate with parades. [ILLUSTRATION OMITTED...OMITTED] THINK ABOUT IT! How do you celebrate the new year? Before Reading Explain that a new year has just begun. Ask: What is the number of the year...
- Happy New Year! A sampling of holiday packages from Indiana hotels and resorts.
- Magazine article from: Indiana Business Magazine Maslowski, Bill December 1, 1996 700+ words
...are getting into the holiday spirit with New Year's Eve packages and other special winter...s Radisson Hotel at Star Plaza couples New Year's Eve accommodations with tickets in...the Together Band deal costs $315. The New Year's Eve Rockin' '50s Celebration at...
- New Year's Traditions: Mummers Parade, Fireworks and More Make Philly More Fun...
- Press release article from: PR Newswire December 3, 2008 700+ words
New Year's Eve And Day Filled With Special Events...3 /PRNewswire/ -- The breathtaking New Year's Eve fireworks show at Penn's Landing...colorful Mummers Parade along Broad Street on New Year's Day distinguish Philadelphia's New...