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Mitchell Patterson scoops bacon business.(hired of by Tulip International)(Brief Article)
Mitchell Patterson Grime Mitchell has been picked to promote two of the UK's leading bacon brands with a brief to extend their popularity outside their core market and challenge the domination of own-label rivals.
Mitchell Patterson will handle creative work for Tulip Bacon and Danepak Bacon. The agency won the task after the brands' owner, Tulip International, approached a number of shops to look at key issues affecting its business and provide strategic advice.
The company is looking to refresh the appeal of the brands. They operate within an aging market where the highest volume of sales is to lower income households.
A reported pounds 2.4 million is being put behind the initiative to support the ranges.
Mitchell Patterson is currently working on a TV and six-sheet poster campaign for Danepak, which will ...
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