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Admiral Insurance chooses MediaVest for pounds 5m DRTV work.(Brief Article)
MediaVest has defeated PHD and Zenith Optimedia to secure the pounds 5 million DRTV account for Admiral Insurance Services.
MediaVest London pitched for the account alongside its sister Manchester agency in a move designed to combine the former's negotiation and planning credentials with the latter's direct-response experience.
The incumbent on the business was McCutcheon Norveil Consultancy, and the pitches were handled by the AAR. The non-broadcast account held by TCS Media is unaffected by the review.
Paula Jones, the media manager of Admiral Insurance Services, said: 'MediaVest's proposition, understanding of our market and willingness to challenge us and really get involved in our business ...
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