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Govt rejects call to curb kids ads.(Brief Article)
The Government is to reject demands for curbs on advertising of drinks and sweets aimed at children.
The Fabian Society, an influential think-tank affiliated to the Labour Party, called in a report for a ban on television commercials for drinks and sweets before the 9pm watershed and at poster sites near schools.
Howard Stoate, a Labour MP and GP, who wrote the report, said the Code of Advertising Practice banned ads for alcohol or potentially dangerous products to children but was difficult to enforce when it came to foods high in saturated fats, sugar or salt. Ads for these products now 'dominated our airwaves and print media' and projected a totally unbalanced message at odds with the Government's guidelines on healthy eating.
Stoate said: 'There are twice as many ...
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