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Zenith Optimedia has appointed Jim Freeman as the group head of press and radio as the latest part of an ongoing management restructure.
Freeman, currently Zenith Media's head of radio, will oversee pounds 175 million of press spend from both Zenith and Optimedia clients.
Caroline Simpson, previously Zenith's head of press, has moved to a new role in the merged management team as the director of human resources.
Oliver Joyce, Optimedia's head of press, has taken an account director role in the new team.
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