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TBWA launches 3 campaign.(for Hutchison 3G)(Brief Article)
Hutchison 3G is to debut its long-awaited television campaign promoting 3, the first third-generation mobile telephone network, through TBWA/London.
The campaign, which launches this week and is a precursor to the full promotional launch in the coming months, will promote 3's videophone capabilities.
One 60-second spot, called 'television', opens with the statement: 'You are not watching TV.' This is followed by a series of video vignettes featuring everyday humorous events, ranging from comedy to football and family moments.
As the camera pulls back, it becomes clear that everything the viewer has seen is presented as if it has been watched on a 3 videophone.
'We set out to build ...
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