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CHI beats three to promote Expedia's range of services.(Clemmow Hornby Inge)(Brief Article)
Clemmow Hornby Inge has kicked off the New Year by landing the pounds 4 million Expedia account.
The agency saw off competition from Wieden & Kennedy, Campbell Doyle Dye and the incumbent, Euro RSCG Wnek Gosper, to win the business. The review did not affect any of Expedia's other incumbent agencies.
Over the coming months, Expedia will be looking for CHI to help it promote its full travel packages and encourage customers to use the website for more than just booking flights.
The appointment comes as Expedia prepares to launch a multimillion-pound marketing campaign for what it claims is its biggest January sales promotion, involving price reductions and holidays, flights, car hire and accommodation.
The campaign, which will incorporate TV, radio, press, outdoor and online work, ...
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