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BMP picks up pounds 15m UK advertising role for TUI.(Brief Article)
BMP DDB has picked up the pounds 15 million UK advertising account for the travel giant TUI from WCRS after a Europe-wide review of its pounds 63 million business.
Following a five-month pitch process, the German parent company, TUI AG, has split its European advertising business between the DDB network and the German agency Jung von Matt.
TUI UK's brands include the tour operator Thomson Holidays, Britannia Airways, the holiday retailer Lunn Poly and Skytours.
The pitch was run out of Germany under the auspices of the European marketing director, Michael Lambertz. The pitch originally included the UK incumbent, WCRS, Saatchi & Saatchi, Grey Worldwide and Scholz & Friends, which were all dropped from the running in October.
Lambertz said that the German incumbent, Springer & Jacoby, had been asked to repitch for the entire European business but had declined the offer.
'There will be a collaboration of Jung von Matt and BMP DDB on an international level to define our communications strategy and overall idea. Then local agencies ...
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- Magazine article from: Marketing Week January 9, 2003 700+ words
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