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RBS hires Saatchis for pounds 7m retail business.(Royal Bank of Scotland)(Brief Article)
Saatchi & Saatchi has won the pounds 7 million retail account for the Royal Bank of Scotland, following a pitch process which spanned 2002.
The bank originally called a pitch to move the account from Faulds in May 2002, and drew up a shortlist of eight agencies. This was whittled down until only St Luke's remained, but the agency was not appointed, and a new list was formed.
By October, the only agencies in the running were Saatchis and Publicis.
Saatchis will work on further establishing the RBS brand in the market, and it is thought its above-the-line creative strategy will focus in some part on the bank's pounds 15 million sponsorship of The Six Nations rugby tournament.
The agency handled the same sponsorship for Lloyds TSB before it lost the account ...
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