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BT Retail reviews pounds 4m direct arrangements.(Brief Article)
BT Retail is holding a review of its business-to-business direct marketing agency activity.
The telecoms giant, one of the UK's largest spenders on business mail, has asked agencies to tender for the task of communicating with a range of business audiences. The account is said to be worth close to pounds 4 million.
BT is taking submissions from both roster and non-roster agencies for the task. It currently uses agencies including OgilvyOne, Proximity and Triangle for direct marketing for its Retail, Broadband and Phonecard account.
The review is at a relatively early stage, with agencies in the process of completing tender documents ahead of a pitch.
BT's search for a direct marketing agency ...
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