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Dave Droga nets top Publicis role.(worldwide creative director)(Brief Article)

Campaign

| January 10, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Saatchi & Saatchi's London creative head, Dave Droga, has been poached by the Saatchis sister network Publicis to be its worldwide creative director.

The move leaves Saatchis without an executive creative director, and follows a three-year stint by Droga, who has been widely credited with raising the agency's creative profile in that time.

In 2002, Saatchis won several gold awards at Cannes, among a number of other awards, for clients including Club 18-30, the NSPCC and the MS Society.

Droga's successor has yet to be named, and Saatchis faces hiring a creative leader at a time when three other London agencies - Grey, Ogilvy & Mather and J.Walter Thompson - are also looking.

Sources say the chief executive, James Hall, and the managing director, Kevin Dundas, are not likely to make an internal appointment, preferring instead to search outside the London office, but possibly within the global network, for a replacement.

Droga started his career at the Sydney agency Omon.

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