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Clare Rossi, who resigned as the planning chief of Grey Worldwide London in November, is to take a senior role at the WWAV Rapp Collins group, Europe's largest direct marketing services company.
As a partner at the group's consumer insight specialist, Zalpha, she will oversee brand planning for the group's four UK agencies.
As well as working on the branding aspect of client projects for Zalpha, Rossi will perform a similar role across the client base of the WWAV offices in London, Bristol, Edinburgh and Leeds.
As Grey's chief planning officer, Rossi was one of the management team at the agency before the arrival of Garry Lace as its chief executive last October. She was a member of the Grey team that pitched for the Electrolux global account recently.
Rossi, whose agency ...