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Mates initiates talks with media shops to take on Durex brand.(Brief Article)
Mates Condoms, the number-two prophylactic brand in the UK, is holding talks with media agencies ahead of a major relaunch campaign.
A number of undisclosed shops have been approached about a brief that will see Mates increase its spend to boost its share against its main rival, Durex.
The news follows the October appointment of BBDO's integrated specialist, AMV Advance, after a pitch against two undisclosed creative agencies.
Joshua previously handled the creative, while MediaCom is its media ...
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