AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
BBH in hunt for media strategist as it prepares to sell off Starcom.(Bartle Bogle Hegarty)(Brief Article)
Bartle Bogle Hegarty is on the hunt for an in-house media strategist as it prepares to cut its ties with the media agency Starcom Motive.
The agency has approached a number of senior figures in the media industry about the position of communications planner, although it has yet to commit itself to making any appointment.
BBH is believed to be looking at candidates who have long and established media planning backgrounds, and who have a working knowledge of how creative agencies are run.
The initiative is thought to be the brainchild of the BBH founder and chief executive, Nigel Bogle. Any successful candidate will be expected to provide strategic expertise on campaigns for clients such as Levi's, Microsoft Xbox, Audi and Interbrew. However, no-one at the agency would comment on the move.
BBH is the latest in a number of agencies looking to improve their in-house media capalities. Publicis appointed Unity's Derek Morris last spring and the appointment of Hal Pearson last year saw Miles Calcraft Briginshaw Duffy take strategy ...
- Publicis buys BBH stake in SMP.(The World: Ad Age Global News & DataBartle...
- Magazine article from: Advertising Age May 26, 2003 700+ words
Byline: Emma Hall [London] Publicis Groupe bought Bartle Bogle Hegarty's majority stake in Starcom Motive Partnership, creating the U.K...vision at senior management level.'' Starcom Motive Partnership will retain its name...
- Starcom Motive scoops Amnesty International/Boddingtons task.
- Magazine article from: Marketing Week May 17, 2001 700+ words
Starcom Motive has won the creative task for Boddingtons...between Amnesty and Boddingtons. Starcom Motive is using outdoor, print, radio and...Tracy Darwen, head of development at Starcom Motive, says: "Amnesty has long demonstrated...
- Starcom scoops [pounds sterling]7m B&B brief.(Bradford & Bingley Building...
- Magazine article from: Marketing Week Stones, John June 19, 2003 700+ words
...for all its brands into roster agency Starcom Motive, following a two-way pitch. The...pounds sterling]5.6m -- and Starcom Motive, which handled the [pounds sterling...has worked well with both agencies, Starcom Motive's superior technology swung the decision...
- Starcom Motive kicked off [pounds sterling]5m Air Miles brief. (Media).
- Magazine article from: Marketing Week Johnson, Branwell June 13, 2002 700+ words
Loyalty scheme Air Miles has sacked Starcom Motive from its [pounds sterling]5m media buying and planning...agency's appointment by start-up loyalty rival Nectar. Starcom Motive claims it has kept British Airways-owned Air Miles informed...
- Starcom picks up [pounds sterling]4m Barclaycard.(marketing retainer with...
- Magazine article from: Marketing Week Stones, John June 26, 2003 700+ words
...2m media planning and buying account out of OMD UK to Starcom Motive, without a formal pitch. The move has consolidated the...the bank consolidated the rest of its media business into Starcom Motive. Barclaycard is in discussions with the FA Premier League...
- PHD loses Charles Schwab brief as Barclays takes over the reins....
- Magazine article from: Marketing Week February 27, 2003 700+ words
...cease working with Charles Schwab Europe at the end of March, when Barclays' media agency Starcom Motive will take over the business. Starcom Motive was appointed to handle Barclays' [pounds sterling]15m media account in July 2001 (MW...
- Starcom Motive. (Digests).(Brief Article)
- Magazine article from: Marketing Week March 20, 2003 700+ words
Starcom Motive has put together a deal to launch. The McDonald's Tastes menu online at Yahoo!'s homepage. The initiative includes the first use of a new expandable banner ad format.
- Starcom Motive. (Digests).(creates campaign for NCP)(Brief Article)
- Magazine article from: Marketing Week February 13, 2003 700+ words
Starcom Motive has devised the media strategy for NCP's radio and print campaign supporting price promotions.