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Coke invites Mother to give fresh perspective.(Brief Article)
Coca-Cola GB is calling in Mother to offer a fresh advertising perspective for its core brand, for which Interpublic's McCann-Erickson is the agency of record.
The move dents the ambitions of WPP's Red Cell network to repeat the success it has had in gaining a foothold on Coca-Cola's core brand advertising account in the US.
Red Cell acquired the New York-based agency Berlin Cameron in December 2001 and now shares the Coke account with McCann in the US.
A month later, WPP approached and was rebuffed by Mother to acquire it to form the basis of the Red Cell network in the UK to mirror the US move.
Mother, which handles advertising for Coke brands including Lilt and Dr Pepper, has now been called in by Coca-Cola to look at the flagship brand. Coca-Cola denies the move threatens McCann.
'McCann-Erickson is our agency of record. There is no pitch process in place, everything else is speculation,' a spokeswoman for Coca-Cola (GB) said. 'The other point is that for a good few ...
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