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Mediaedge:cia wins dollars 50m Novell global media assignment.(Brief Article)
Mediaedge:cia has won the dollars 50 million global media account for the networking and internet software giant Novell.
It is understood that Mediaedge:cia secured the business following a competitive pitch against other media agencies, including representatives of Interpublic Group. The incumbent on the majority of the global account was Omnicom's OMD.
The move consolidates the WPP group's grip on the account. In September, J. Walter Thompson won the creative account in a pitch run from Novell's Utah offices.
JWT won the business after a protracted two-month review and beat the Massachusetts agency Mullen, McCann-Erickson's Hill, Holliday, Connors, Cosmopulous in Boston and the incumbent Young & Rubicam's SicolaMartin in Austin, Texas.
In recent years, Novell has attempted to diversify its business into web-based technology and away from its core network infrastructure products.
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