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Classic FM unveils digital TV plans. (Classical news).
Roger Lewis, managing director of Classic FM, has spoken further about his plans for the broadcasting network's venture into digital television, pointing to market research in favour of an accessible source of classical video productions and the rise of public interest in crossover classical acts.
Although no official launch date has been set for Classic FM TV, the free-to-air channel is expected to roll out early next year. According to Lewis, its business model will require a weekly audience of around 500,000 viewers. "For it to work on music television, it has to sit alongside MTV, KISS, Kerrang!, Smash Hits, Q and Magic," says
Lewis. "That means it has to be visually compelling and also of high quality."
Lewis adds that the channel's unique selling proposition rests on its 24/7 broadcasting remit, a world first in classical music TV broadcasting. Supportive deals with, among others, EMI and Sony should ensure early programmes satisfy the quality and accessibility ...
- Classic FM TV playing 'Ode to Joy'.(music video channel ratings)(Brief Article)
- Newspaper article from: TV Meets the Web January 16, 2003 700+ words
...www.vandusseldorp.com/ Classic FM TV has proved itself a ratings winner...of 10 months. The success of Classic FM TV had been by no means assured with...channels such as MTV have done. Now Classic FM TV claims to be acting as a catalyst...
- Classic FM TV selects IDS to handle sales. (News).(Interactive Digital Sales...
- Magazine article from: Marketing Week March 13, 2003 700+ words
Classic FM TV has appointed Interactive Digital Sales (IDS) to handle all advertising...airtime sales and sponsorship opportunities. Julian Rigamonti, head of Classic FM TV, says it is seeking to attract only certain categories to use the channel...
- Classic FM TV. (Digests).(Brief Article)
- Magazine article from: Marketing Week January 16, 2003 700+ words
Classic FM TV, launched by GWR Group last month, attracted nearly 750,000 viewers in its first two weeks, according to BARB figures.
- Classic FM TV. (Digests).(will start carrying advertising)(Brief Article)
- Magazine article from: Marketing Week April 10, 2003 700+ words
Classic FM TV is to begin carrying advertising from today (Wednesday). BMW, Sony and British Airways are among the first brands to book airtime through sales house Interactive Digital Sales.
- EXISTING WEB TV CHANNELS.(service launch by Classic FM TV)(Brief Article)
- Magazine article from: New Media Age August 25, 2005 700+ words
...Ministry of Sound show magazine-style clips and videos. Classic FM claims to be one of the first and most successful Web-based...music videos fund the channel and it draws its content from Classic FM's offline TV service. Around 250,000 streams are cast...
- Renault links with Classic FM to fund travel programme.(Brief Article)
- Magazine article from: Marketing Week February 24, 2005 700+ words
Classic FM, the GWR-owned commercial radio station, is launching a...focusing on the features of the Espace, on-air trailers on Classic FM TV, press advertising in Classic FM magazine and an interactive element on the station's website...
- Classic FM. (Digests).(launches new channel)(Brief Article)
- Magazine article from: Marketing Week November 28, 2002 700+ words
Classic FM has announced the launch of free-to-air channel Classic FM TV. The GWR-owned station is in talks with a third-party sales house, which will work in conjunction with its in-house sales group, Opus.
- Classic FM boss to take helm at ITV Wales.(News)
- Newspaper article from: Western Mail (Cardiff, Wales) September 30, 2004 700+ words
...Radio 1, is credited with bringing Classic FM record audiences and revenues. He also spearheaded the launch of the Classic FM TV channel and has won a wealth of...increase in younger listeners to Classic FM has also been significant and he...
