Popstars lessons learnt as labels launch groups. (Talent).

The two labels assigned groups from the Popstars Rivals reality TV programme are both confident that their respective hopefuls will avoid the pitfalls that claimed their predecessors, Hear'Say.

"With hindsight, it means we can avoid their mistakes," says Pete Waterman, who claims the first series of Popstars was "totally flawed",

The claim comes as One True Voice, the male five-piece to emerge from the series, receive the first airplay for their debut single today (Monday) on Terry Wogan's Radio Two show.

"It's nothing like what people would expect from me or the group," says Waterman, who has co-written the single's main track After You're Gone (I'll Still Be Loving You) with the group's Daniel Pearce. The second track is a cover of the Bee Gees' Sacred Trust. Both tracks have been produced by Waterman.

Meanwhile, Polydor co-managing director Colin Barlow has commissioned Brian Higgins to work on material for the show's girl band, Girls Aloud, who were due to finalise their line-up last Saturday (November 30). Their debut single will be a quirky pop track called Sound Of The Underground.

"It's a cutting-edge pop record that people won't necessarily expect to have come out of the show," says Barlow, who also admits lessons have been learnt from his experience with Hear'Say. "We were talking to producers long before the auditions even started this time. Last time everything was rushed."

Girls Aloud are due to ...