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East West enlists Aerodeon for text message campaign. (News).
East West Records has teamed up with mobile marketing agency Aerodeon to launch a campaign to encourage loyalty among fans of its 10-piece pop troupe Blazin' Squad.
The subscription service, which is based on a credit system, features text messages from individual members of the band which will be randomised to ensure groups of fans receive different messages at any one time. Fans are also able to exchange credits--which will cost 2 [pounds sterling] for 20--between themselves.
"The text club allows us to maintain brand awareness for a longer period and to maintain a strong on-going dialogue with fans between releases, without incurring large costs," says Amanda Thomson, new media manager at ...
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