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4Active.(Channel 4)(Brief Article)
Available on Sky Active
Owner: Channel 4
Agency: Tenten Digital
24/7 interactive TV services have been hailed as the future of iTV. Big Brother has already shown that money can be made from voting and betting on TV, and Channel 4 is trying to cash in on this 365 days a year with its long-awaited always-on service 4Active. At first glance it's worth the wait. There's a pay-to-play game from TwoWay TV and sections for C4's most popular shows, including Celebrity Big Brother, which has special content created for it. However, ...
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