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CJ signals end of affiliate model in revival of CPM.(Commission Junction )(Brief Article)
Commission Junction has sounded the death knell for the affiliate marketing network model this week. It restructured its offering to offer advertisers the chance to pay Web sites on a CPM basis - a model it once derided for ripping off advertisers.
Launched as a reaction to the post-boom crash in CPM rates, affiliate networks allowed advertisers to pay on CPA: when users signed up or bought after clicking on an ad. But the model foundered because sites were reluctant to give their space for free. In the past year CPA providers have increasingly offered hybrid deals, keeping ROT for advertisers but also rewarding publishers.
Nicky Iapino, UK country manager at CJ, said, "We'll always shout about ...
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...FrontPage 2002(R) application. Commission Junction, a pay-for-performance ad network...s Web site creation software. Commission Junction is included in FrontPage as a component...FrontPage now have easy access to Commission Junction's wide range of advertisers to...
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- Press release article from: Business Wire July 31, 2001 700+ words
...BUSINESS WIRE)--July 31, 2001 Commission Junction (http://www.cj.com...services company, to integrate Commission Junction's technology-based marketing...Yahoo! Store merchants can join Commission Junction's advertising network to cost...
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- Press release article from: Business Wire February 12, 2003 700+ words
...BUSINESS WIRE)--Feb. 12, 2003 Commission Junction (www.cj.com), a leader in...even year for online retailers, Commission Junction advertisers' pay-for-performance...surpassed the industry averages. With Commission Junction's scalable technology and service...
- Commission Junction Introduces ``Big Catalog'' as First Web-based Directory for...
- Press release article from: Business Wire October 4, 2000 700+ words
...Online Sales Presence for Merchants Commission Junction (www.cj.com), the leading...online merchants that are members of Commission Junction's affiliate marketing network...sales reach on the Web," said Commission Junction CEO Lex Sisney. "With only a small...