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What's in store for Kmart? the answer may lie with in-stocks.(availability of 12 items at 11 stores)

DSN Retailing Today

| November 25, 2002 | COPYRIGHT 2003 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission. (Hide copyright information)Copyright
 
WHAT'S IN STORE FOR KMART? 
 
THE ANSWER MAY LIE WITH IN-STOCKS 
 
THE EDITORS OF DSN RETAILING TODAY VISITED 11 KMART STORES ON TWO 
SEPARATE DAYS (MONDAY Nov. 4 AND THURSDAY Nov. 7). 
 
ARMED WITH THE SUNDAY CIRCULAR, WHICH FORMED THE BASIS OF OUR 
PRE-DETERMINED, RANDOMLY SELECTED 12-ITEM SHOPPING LIST, WE HIT THE 
STORES IN SEARCH OF PRODUCT. 
 
The following chart outlines the results of our-in-stock survey. (A Y 
means the item was available at the time the store was visited. An X 
means the item was either sold out or never reached the store.) In 
addition to measuring an individual item's in-stock status, the chart 
gauges how well each of the 11 stores fared on the basis of in-stock 
percentage, as well as how each of the 12 items from the circular fared 
across all 11 stores. 
 
See attached article for details from each market. 
 
 
                        Bounty, 
                        15-roll      Charmin,       Mott's 
STORE                 paper towel  36-roll bath  apple juice, 
LOCATION … 
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