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TV commentator Benny Parsons calls Jack Roush ``the cat in the hat.'' Except for King Richard Petty's cowboy hat crown, Roush's fedora has become the most recognizable headgear in NASCAR history, surpassing any driver's helmet or even the winner's circle's baseball cap fashion show.
Like seemingly everyone else in racing, Roush used to wear ball-style caps that proclaimed this sponsor's logo or that sponsor's message, and with multiple sponsors for his multiple cars, Roush often had to change hats several times a day to keep everyone happy.
Roush remembers that it was at a Detroit Trans-Am race, he thinks it was in 1988, when he'd finally had enough of this game of musical head covers. ``We had three or four sponsors,'' Roush recalls, ``and they had the dumbest-looking baseball caps.''
The Detroit race used to be staged on the streets of downtown Motown. The Trans-Am paddock was located under a portico behind the Renaissance Center, the tall, cylindrical shopping mall/hotel/office complex that defines Detroit's riverfront skyline. So Roush asked Brenda Stricklin, his administrative assistant from Roush Industries, to go into the RenCen, find a men's store and ``buy me a nice, gentleman's sea-grass fedora.''
That Saturday Roush wore the hat for ...
Source: HighBeam Research, The hat on the cat.(Jack Roush)