CLOSE-UP: NEWSMAKERS - OLLY CAPORN AND DOM GETTINS. Slow and steady wins the Euro RSCG creative race.

The agency has picked the safe route with Caporn and Gettins.

Olly Caporn and Dom Gettins, Euro RSCG Wnek Gosper's new creative directors, are likening their department to a football team such as Manchester United. Not because its members are more likely to be kicking a ball around than wielding a pen, but because it has tapped a steady stream of homegrown talent.

Caporn and Gettins are fine examples of this - they both joined the agency almost ten years ago, and have worked closely with the executive creative director and chairman, Mark Wnek, since he arrived at the newly consolidated Euro RSCG Wnek Gosper in the mid-90s.

'We can only be advocates of internal growth,' Caporn says. 'If you work hard, the meritocracy which exists under Mark kicks in.' …