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Reinventing Luxury; Mercedes-Benz revives the Maybach marque in a bid to shake up the highest reaches of the car market.
Byline: DUTCH MANDEL
We are obliged to share with you the all-encompassing experience that is the Maybach marque. It will, of course, be impossible to do so. It is not our aim to be difficult or obstinate, but we are pragmatic. Certainly we will share with you our Maybach experiences, but how on Earth can you-can we-ever understand it?
Maybach reflects a position few of us will ever attain. The air Maybach breathes is rarified to the point that it leaves us gasping, or maybe that's just its surprisingly heart-thumping on-road performance. Regardless, it is a vehicle of extremes, and here is one mathematical explanation about its future owners that might ...
- Mercedes-Benz To Launch Super-Luxury Maybach Marque.
- Press release article from: PR Newswire August 20, 2001 700+ words
...in the future will stand for "Maybach Manufaktur," highlighting the...individualized hand-craftsmanship. Each Maybach Will Be Uniquely Handcrafted Individuality...exclusivity are cornerstones of the Maybach marque, and giving each customer close...
- Mercedes Maybach Luxury Car Makes A Comeback.
- Newspaper article from: The Orlando Sentinel (Orlando, Florida) (via Knight-Ridder/Tribune Business News) July 11, 2002 700+ words
...We'll find out next March, when the Maybach goes on sale, complete with a 550-horsepower...conference arranged by your neighborhood Maybach dealer or, as the company says, your...Liaison Manager, who works with your Maybach Relationship Manager. Incidentally...
- Maybach luxury sedan not selling as expected.
- Newspaper article from: Knight Ridder/Tribune Business News November 30, 2004 700+ words
...Accords, the 3-ton, $300,000 Maybach might seem a bit much -- a tycoon...a million-dollar stable -- one Maybach for each of them and a stretch version for evenings and weekends. "In a Maybach, you're definitely on top of the...
- Maybach ads focus on the marque's history.
- Magazine article from: Automotive News Europe Britt, Bill AdAgeGlobal.com, Dagmar Mussey June 17, 2002 700+ words
DaimlerChrysler is reviving the Maybach brand with the help of an international...memories after a 60-year absence. The new Maybach, priced at around 330,000, goes on...autumn and in the USA in spring 2003. The Maybach provides a unique brand history for wealthy...
- DaimlerChrysler coy regarding revived Maybach.(Knight Ridder Newspapers)
- Newspaper article from: Knight Ridder/Tribune News Service Diem, William March 6, 2002 700+ words
...300,000 Rolls-Royce competitor, the Maybach, at this week's Geneva International...Show, it showed only the glitz. The V12 Maybach hid behind smoky glass, its silhouette...that changed from dim to dimmer. The Maybach display is the ultimate in brand marketing...
- DaimlerChrysler to Revive Ultimate Luxury Model Maybach.
- Newspaper article from: Knight Ridder/Tribune Business News March 7, 2002 700+ words
...300,000 Rolls-Royce competitor, the Maybach, at this week's Geneva International...Show, it showed only the glitz. The V12 Maybach hid behind smoky glass, its silhouette...that changed from dim to dimmer. The Maybach display is the ultimate in brand marketing...
- Llega a America el Maybach.(Automotriz)
- Newspaper article from: Reforma (México D.F., México) July 6, 2002 700+ words
...proveniente de Stuttgart. La nueva marca es Maybach, marca de superlujo que se produjera...envidiable en esa poca. El papel de Maybach en el siglo XXI es competir con Rolls-Royce y Bentley, estando Maybach muy por encima de Mercedes-Benz...
- A global recession? It's news to Maybach.(Maybach 57)(Brief article)
- Magazine article from: Automotive News Europe Kranz, Rick February 2, 2009 700+ words
...crisis, no customers have canceled their Maybach orders. The custom hand-built models...390,201 in the German market for the Maybach 57, and can top [euro]1.07 million...financial crisis, said Thorsten Lenz, Maybach's product and portfolio manager...
Source: HighBeam Research, Reinventing Luxury; Mercedes-Benz revives the Maybach marque in a bid...