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Smash Hits and two other Emap music magazines face the prospect of slipping down the rankings of music titles, after the news that circulation body ABC will downgrade their figures by up to 25%.
ABC will reissue new circulation figures for 14 titles, including Smash Hits, Q and Mixmag, after an "unfortunate" error meant some titles were wrongly classified as paid-for bulk copies rather than contra deal copies, which are not counted under ABC rules.
Sources suggest that Q, which was issued with a 180,168 ABC in August for the period Dec-June 2002 (down 10% on the previous year) will see its ABC downgraded by around 10%. Smash Hits, whose six-month 2002 ABC of 190,177 was just 4.3% down on the 2001 figure, is expected to lose around 20% more on top of that. But ...