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Vodafone is to launch its first interactive TV campaign as part of a pounds 25 million UK push to promote its new Vodafone live! product to consumers.
The campaign aims to bring the interactive services and products of Vodafone live!, which include picture messaging, games, news and ringtones, to life by providing an interactive walk-through of the products in action.
The campaign, which has been planned and bought by OMDtvi, uses an interactive version of the TV ads created by Wieden & Kennedy.
The campaign will run for a month on Sky One, Sky News, Sky Sport channels, Sky Travel, Five and 14 movie channels. It will also run on the channels that …