Virgin Megastore Xpress. (Store Of The Week).

"We made the transition from V Shop to Megastore Xpress six weeks ago and saw changes in sales immediately. The biggest change with the rebranding was bringing a wider range of product back in store. With V Shop, sales were very much based on an ordering system with kiosks in-store. There wasn't much for customers to look at. We now have an additional 8m of product range in the store as well as our campaign area. This has slowed down the pace of people in the store. Customers used to be in and out, but now traffic has increased because people are browsing.

All the elements of V Shop are still here, but now we look more like a music shop. We still carry gaming and phones, but they've been moved to the back of the store, and we still have one kiosk in store. These changes have attracted more locals back to the shop and our regulars are in more often. Our customers know that they can now come in and ask for David Bowie's greatest hits or Dusty Springfield as well as chart items. The Virgin Megastore store brand is also more widely recognised than the V Shop brand which has helped attract tourists to this store, something that's really important for this area.

The reopening was very low-key. We handed out some leaflets in the neighbourhood and didn't do much beyond that, but instantly a change in sales was noticeable. On our first day we did about 7,000 [pounds sterling] in sales compared with the 2,000 [pounds sterling] that we'd normally expect to achieve. We were down in trend from last year but, since the rebranding, sales have been fantastic, increasing by 40%. Since becoming a Megastore Xpress we've consistently been one of the top stores in the region and continue to exceed expectations.

We just introduced two new promotions in store this week, two DVDs for 20 [pounds sterling] and four videos for 20 [pounds sterling], so it will be interesting to see how successful these are. ...