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HMV and Woolworths were yesterday (Sunday) expected to make their mark on the artist albums chart with a slew of discounted titles occupying the Top 75.
The now-regular occurrence followed the launch last Thursday of HMV's latest biggest-ever sale and an ongoing Woolworths in-store campaign, both of which feature heavily-reduced big-name albums. HMV's campaign included Hear'Say's Popstars and Five's Invincible at 1.99 [pounds sterling] each, while Robbie Williams' Swing When You're Winning was 3.99 [pounds sterling] at Woolworths.
HMV operations director Steve Gallant says the offer of such highly discounted titles is made to create excitement around the sale, although he adds much of the campaign is focused on albums going out at higher price levels.
"HMV has ...