Cisac panel: `bundle' solution will counter piracy. (News).

Ascap chief executive John LoFrumento says the music industry must learn from the cable subscription TV model in the US if it is to offer viable online subscription services of its own going forward.

LoFrumento, speaking at the Cisac World Congress panel on Technology Challenge and Consumer Models, told delegates last Monday that the future for distributors of music on the internet lay in learning how to "bundle" digital music content with other products.

"People will want to buy creative content from composers and songwriters, but the distribution channels need to realise that they have to bundle the digital delivery of music with other things," says LoFrumento. "The record industry needs to go down the route of the cable model."

He adds, "When consumers buy a number of releases by a certain artist on the internet, they should be able to buy concert tickets or have the right to buy certain physical product."

He believes ...