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Virgin Retail is initially focusing on part of its portfolio of V Shop outlets in London and the south as it continues the conversion of the chain into Megastore Xpress stores.
Branches in Clapham, Hammersmith and Islington are the first stores scheduled to be rebranded as Xpress stores as part of a 15-store conversion programme which will begin in the week commencing October 14. The other 12 stores planned for conversion before Christmas will be rebranded in the three weeks after that.
V Shop brand manager Nick Warren says the stores were chosen based on their size, turnover and local competition. He adds it was also important to have them rebranded ahead of the start of ...