The real potential. (2002 Hispanic Market Report: Programming).

If there's a message to this supplement, it's that U.S. Latinos, an increasingly researched, sought after market, may turn out to rival African Americans as broadband video's most avid customers. In several different studies cited in these pages, researchers have found what many in the industry have known anecodotally for years: Hispanics index higher than the general public in their purchases of pay per view and they are big consumers of premium TV. They also index high in ownership of home entertainment and communications equipment, as the chart below indicates.

That Hispanics lag the general population in their purchase of cable subscriptions is no surprise. Any …