If retail had a reality show, it would be must-see mass TV. (Guest Column).(Column)

Ever since CBS struck gold with "Survivor" a few years ago, television networks have introduced dozens of so-called reality shows. However, they have overlooked one promising concept that blends elements of "Survivor" with NBC's "Fear Factor." The setting for the show is the everyday world of retailing, a place where fear and survival are common themes and all participants face the daunting challenge of coexisting with one gigantic competitor continually scouring the landscape for new market share opportunities to feed its appetite for growth.

The simple premise of the show is to capture the experiences and emotions of retail executives as they travel around the …