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DIARY: De Bono, Byrne and a Sony bloke constitute Isherwood's geniuses.(Saatchi and Saatchi's Innovation in Communication award to be judged by Bob Isherwood, David Byrne, Edward De Bono)(Brief Article)
During these harsh times, what better way to earn an extra bit of cash than by entering Saatchi & Saatchi's third Innovation in Communication award?
It's perfectly simple - identify a world-class innovation that has the power to make the world a better place, write it up and send it to the judges, and Bob's your uncle, dollars 100,000 could well be yours.
Saatchis' worldwide creative honcho, the aptly named Bob Isherwood, is in charge of the veritable coachload of 'genius' judges, which includes the former Talking Heads crooner, David Byrne, a chap from Sony, a, er, global client of the network, and none other than the lateral-thinking guru Edward De Bono.
Isherwood says it's a delight to have an international team of 'unprecedented authority of genius' to judge the award. 'If that's not motivating enough, we're hoping the prize ...
- Lateral thought hits the city: De Bono gives advice on petrified bankers,...
- Magazine article from: The Banker November 1, 2002 700+ words
Edward de Bono, the father of lateral thinking, was...this point, it should be noted that Mr de Bono was speaking at the launch of FridgedeBono, a redesign of the Edward de Bono L Game, a lateral thinking game to be...
- Lateral collateral. ('target currencies' proposed by Edward de Bono)
- Magazine article from: The Banker April 1, 1994 700+ words
Edward de Bono suggests companies sell their goods...firms, for example, can be expensive. Edward de Bono, renowned for inventing lateral thinking...attention". * The IBM Dollar by Edward de Bono is published by the Centre for the Study...
- The University of Advancing Technology Honors Dr. Edward de Bono.
- Press release article from: Business Wire May 5, 2005 700+ words
...da Vinci Medallion to Professor Edward de Bono, a Rhodes Scholar, the holder...deliberate teaching of thinking skills. De Bono is the originator of the concept...President Dominic Pistillo, both de Bono and da Vinci are representative...
- Interview opportunity: Dr. Edward de Bono, world leader on thinking. (lateral...
- Press release article from: PR Newswire September 18, 1990 700+ words
...INTERVIEW OPPORTUNITY: DR. EDWARD DE BONO, WORLD LEADER ON THINKING WHO...in training thinking, users of de Bono's and other programs: Timothy...Levin, 914-993-0900, for Edward de Bono. -0- 9/18/90 DW-MK...
- LEADER: Lateral thinking.(Edward de Bono, creative guru )(Editorial)
- Newspaper article from: Brand Strategy Lewis, Elen October 10, 2005 700+ words
...last month's Marketing Forum, Edward de Bono, the creative guru who coined the...course, it's not surprising that de Bono, the godfather of creative thinking...creativity that delivers value, argues de Bono. This suggests that it's time...
- Dr Edward de Bono comes to Birmingham.(Features)
- Newspaper article from: The Birmingham Post (England) July 26, 2006 700+ words
Management expert Dr Edward de Bono took part in a seminar for UCE Business School to bring...S): Karl George, managing director, KgISS' Dr Edward de Bono, Arti Halai, news presenter, Central TV
- FROM THE BOOKSHELF OF: Matthew Palmer, planning director, BBH.(Simplicity,...
- Newspaper article from: Brand Strategy Palmer, Matthew June 9, 2005 700+ words
Simplicity, Edward de Bono Anyone who has had any prolonged contact with brand strategy will...way. The first page tells you where to turn to if you want to read de Bono's conclusions, and every left-hand page has a brief summary...
- Clear thinking may depend on the "hat" you wear. (interview with Edward de Bono...
- Magazine article from: U.S. News & World Report December 2, 1985 700+ words
Q Dr. de Bono, what does it mean to be a good thinker? A It means being someone who can take a broad view of a situation, explore all the...
