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When a disillusioned, anonymous graduate trainee vented her spleen in Campaign recently about her treatment at the hands of what she perceived to be an exploitative, mundane agency world, her comments polarised readers' opinion (26 July, 2002). As a representative of the bright, young talent that is fundamental to the long-term success of the industry, her comments doubtless made for uncomfortable reading for some.
Instantly, M&C Saatchi's joint chief executive, Moray MacLennan, hit back, saying graduate trainees weren't really exploited and undervalued.
Indeed, agency chiefs continue to maintain that graduates are held in high esteem, in recognition of ...