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THE GRADUATES: In the first of a series looking at the reality of being a graduate trainee, Campaign asks how agencies handle recruitment in the current climate.(M and C Saatchi)

Campaign

| November 01, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

When a disillusioned, anonymous graduate trainee vented her spleen in Campaign recently about her treatment at the hands of what she perceived to be an exploitative, mundane agency world, her comments polarised readers' opinion (26 July, 2002). As a representative of the bright, young talent that is fundamental to the long-term success of the industry, her comments doubtless made for uncomfortable reading for some.

Instantly, M&C Saatchi's joint chief executive, Moray MacLennan, hit back, saying graduate trainees weren't really exploited and undervalued.

Indeed, agency chiefs continue to maintain that graduates are held in high esteem, in recognition of ...

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